For many years now, I haven’t done a single logo. The reason for that may be that every time a client wanted a logo I'd say something silly like ‘If you don’t have identity a logo won’t help you’ – after which the client would walk away. This has not been a very responsible behavior on my side – and I decided to change my mind. Now I think I should do logos, even if I don’t know why I do them, because, as I now believe, if you keep on looking, you will finally find out what is it that you’re looking for.
More of MJM conference stuff
Process sketches for the MJM-Deloitte stuff:
